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Modern Business Communication
Book ID SCS227
ISBN No. 978-93-1561-002-1
Book Name Modern Business Communication
Book sub-title (B.Com Programme, Delhi University)
Author/s name/s : Gupta C.B.
Publisher Name Sultan Chand & Sons
Publishing Year 2014
Book Price (Printed) INR 295   
Book Price (Our Price) INR 295   
Book Size 18 x 24 cm.
Book Page xvi + 336
Book Weight 550 gms.


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The following topics have been added in this edition :

  • Formal and Informal Communication 
  • Memo, Notice and Agenda, Post Script
  • E-Commerce and Internet
  • Role of Mass Communication
  • Factors Affecting Negotiation

About The Book

Modern Business Communication has been especially designed and written for Paper 4·4 for Fourth Semester of B.Com. course of Delhi University. The book will also be useful for other similar courses.

 

Salient Features

  • Comprehensive and systematic coverage of the prescribed syllabus.
  • Chapter Outline in the beginning of each chapter to provide a bird's eye-view of the contents.
  • Extensive use of tables and diagrams to facilitate understanding.
  • Examples from Indian industries.
  • Test questions for self examination.
  • Reader friendly format.
  • Simple and lucid language.
Book Content

Part I : Theory of Communication

1. Nature and Process of Communication (1.3-1.17)

            1.1. Meaning of Communication (1.3)

            1.2. Nature of Business Communication (1.4)

            1.3. Reasons for Growing Need of Business Communication (1.5)

            1.4. The Process of Communication (1.7)

            1.5. Objectives and Functions of Business Communication (1.10)

            1.6. Importance and Role of Business Communication (1.13)

            1.7. Types of Communication in Business (1.15)

Test Questions (1.16)

 

2. Barriers and Gateways to Communication (2.1-2.12)

            2.1. Semantic Barriers (2.1)

            2.2. Physical and Mechanical Barriers (2.3)

            2.3. Organisational Barriers (2.4)

            2.4. Socto-Psychological Barriers (2.5)

            2.5. Gateways to Communication (2.8)

Test Questions (2.11)

 

Part II: Forms of Communication

3.  Written Communication (3.3-3.24)

            3.1. Meaning of Written Communication (3.4)

            3.2. Advantages of Written Communication (3.4)

            3.3. Limitations of Written Communication (3.5)

            3.4. Principles of Effective Written Communication (3.6)

            3.5. Speech Writing (3.7)

            3.6. Memorandum (Memo) (3.11)

            3.7. Notice of Meeting (3.12)

            3.8. Agenda of Meeting (3.12)

            3.9. Preparing Minutes of Meetings (3.13)

            3.10. Executive Summary of Documents (3.22)

Test Questions (3.23)

 

4.  Commercial Letters (4.1-4.56)

            4.1. Need and Functions of Commercial Letters (4.2)

            4.2. Essentials of Effective Commercial Letters (4.2)

            4.3. The Layout of a Commercial Letter (Parts of a Letter) (4.4)

            4.4. Forms of Commercial Letters (4.10)

            4.5. Types of Commercial Letters (4.15)

Test Questions (4.51)

 

5.  Report Writing (5.1-5.15)

            5.1. Meaning and Nature of Reports (5.1)

            5.2. Importance of Reports (5.2)

            5.3. Types of Reports  (5.3)

            5.4. Objectives of Reports (5.5)

            5.5. Qualities of a Good Report (5.6)

            5.6. Formats and Styles of Reports (5.7)

            5.7. Structure or Elements of a Report (5.8)

            5.8. Steps in Report Writing Process (5.12)

            5.9. Visual Aids to Report Writing (5.13)

Test Questions (5.13)

 

6.  Oral Communication (6.1-6.23)

            6.1. Meaning of Oral Communication (6.1)

            6.2. Advantages of Oral Communication (6.2)

            6.3. Disadvantages of Oral Communication (6.2)

            6.4. How to Make Oral Communication Effective (6.3)

            6.5. Art of Public Speaking (6.5)

            6.6. Effective Listening (6.11)

            6.7. Making Oral Presentations (6.14)

6.8. Stage Fright (6.20)

            6.9. Answering Questions (6.21)

            6.10. Using the Telephone (6.21)

            6.11. Dictating Letters and Reports (6.22)

Test Questions (6.22)

 

7. Non-Verbal Communication (7.1-7.15)

            7.1. Meaning of Non-Verbal Communication (7.1)

            7.2. Sign Language (7.2)

            7.3. Body Language (Kinesics) (7.3)

            7.4. Para Language (7.6)

            7.5. Space, Surroundings and Time (7.8)

            7.6. Artifactual Communication (7.12)

            7.7. Haptics (Tactilics) (7.12)

            7.8. Silence (7.13)

Test Questions (7.14)

 

Part III : Applications of Communication

8. Writing a Summer Project Report (8.3-8.9)

            8.1. Meaning and Nature of Summer Project Report (8.3)

8.2. Difference between Summer Project Report and Business/

       Technical Report (8.4)

            8.3. Objectives and Importance of Summer Project Report (8.5)

            8.4. Contents of Summer Project Report (8.5)

Test Questions (8.9)

 

9.  Citing References and Using Bibliographical and Research Tools (9.1-9.18)

            9.1. Citing References (9.2)

            9.2. Presentation of Quoted and Paraphrased Information (9.5)

            9.3. The Bibliography (9.5)

            9.4. The Annotated Bibliography (9.7)

            9.5. Comparison between APA and MLA Formats (9.9)

            9.6. Research Methodology and Tools (Sources of Data) (9.12)

Test Questions (9.17)

 

10. Writing Annual Reports of Companies (10.1-10.10)

            10.1. Meaning of Annual Report (10.1)

            10.2. Contents of Annual Report (10.2)

            10.3. Specimen Annual Report (10.5)

Test Questions (10.10)

 

11. Writing CVs and Application Letters (11.1-11.7)

            11.1. Meaning of Curriculum Vitae (CV) (11.1)

            11.2. Types of Resume (CV) (11.2)

            11.3. Writing CVs (11.2)

            11.4. Writing Application Letter or Cover Letter (11.4)

Test Questions (11.6)

 

12. Group Discussions (12.1-12.51)

            12.1. Meaning of Group Discussion (GD) (12.1)

            12.2. Communication Problems in Groups (12.3)

            12.3. Qualities Looked for in Group Discussion (12.6)

            12.4. Strategies for Group Discussion (12.9)

            12.5. Guidelines for Effective Group Discussion (12.12)

            12.6. Types of Discussion Groups (12.15)

            12.7. Debate (12.17)

Test Questions (12.51)

 

13.  Interviews (13.1-13.6)

            13.1. Meaning of Interview (13.1)

            13.2. Types of Interview (13.2)

            13.3. The Employment Interview (13.3)

            13.4. Preparation by the Interviewee (13.4)

            13.5. Questions Usually Asked in Interviews (13.5)

            13.6. Guidelines for the Interviewer (13.5)

            13.7. Guidelines for the Interviewee (13.6)

Test Questions (13.6)

 

Part IV: Important Parameters in Communication

14. The Cross Cultural Dimensions of Business Communication (14.3-14.14)

            14.1 Concept or Meaning of Culture (14.3)

            14.2 Meaning of Inter Cultural Communication (14.4)

            14.3 Differences Across Cultures (14.4)

            14.4 Importance of Cross Cultural Communication (14.10)

            14.5 Approaches to Deal with Cultural Differences (14.10)

            14.6 Strategies for Communicating Across Cultures (14.11)

Test Questions (14.14)

 

15. Technology and Communication (15.1-15.8)

            15.1. Role of Information Technology in Communication (15.1)

            15.2. Early Technology and Communication (15.2)

            15.3. Advent of Electronic Technology (15.2)

            15.4. Telecommunication Devices (15.3)

            15.5. Internet and E-Commerce (15.7)

Test Questions (15.8)

 

16. Ethical and Legal Issues in Business Communication (16.1-16.10)

            16.1. Nature of Ethical Communication (16.1)

16.2. Significance of Ethical Communication (16.2)

16.3. Factors Influencing Ethical Communication (16.3)

16.4. Ethical-Dilemmas in Communication (16.3)

16.5. Guidelines for Making Ethical Choices in Communication (16.5)

16.6. How to Ensure Ethical Communication (16.5)

16.7. Legal Issues in Communication (16.7)

16.8. Ensuring Legal Communication (16.9)

Test Questions (16.10)

 

17.  Mass Communication (17.1-17.19)

            1 7.1. Meaning of Mass Communication (17.1)

            17.2. Role of Mass Communication in Business (17.2)

            17.3. Methods of Mass Communication – Media Mix (17.3)

            17.4. Promotion Strategies (17.3)

            17.5. Advertisements (17.3)

            17.6. Publicity (17.6)

            17.7. Public Relations (17.7)

            17.8. Press Releases (17.9)

            17.9. Newsletters (17.18)

Test Questions (17.19)

 

Part V: Business Negotiations

18. Business Negotiation (18.3-18.8)

            18.1. Meaning of Negotiation (18.3)

            18.2. Features of Negotiation (18.4)

            18.3. Stages in the Negotiation Process (18.4)

            18.4. Management of Negotiation Process (18.5)

            18.5. Negotiation Strategies (18.6)

            18.6. Skills Required for Successful Negotiation (18.7)

            18.7. Factors Affecting Negotiation (18.8)

Test Questions (18.8)

 

Question Papers (A.1-A.2)

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