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Business Organisation and Management
Book ID SCS2515
ISBN No. 978-93-5161-113-4
Book Name Business Organisation and Management
Book sub-title 16th Edition
Author/s name/s : Gupta C.B.
Publisher Name Sultan Chand & Sons
Publishing Year 2017
Book Price (Printed) INR 400   
Book Price (Our Price) INR 400   
Book Size 19 x 24
Book Page xxiv + 696
Book Weight 600 gms.


   Post Review
Book Summary

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Salient Features

• Learning Objectives at the beginning of each Chapter to provide at a glance the topics cover. • Lucid and simple language  • Tables and Diagrams to Illustrate the text • Summary at the end of each chapter for quick revision • Key terms at the end of each chpater to enhance conceptual clarity • Test Questions Culled from B.Com and BBA Examination of various University for self examination • Select Bibliography at the end.

 

The following topics have been added in this edition:

• CSR under the Companies Act 2013 • One Person Company (OPC) • Causes of Small Business Failure • Insurance vs. LLP • Difference between Fixed Capital and Working Capital • Importance of Marketing.

Book Content

 

Section I – Introduction (Pp. 62): Nature and Scope of Business • Business Systems and Its Environment • Objectives of Business • Social Responsibilities of Business.

Section II – Organising a Business (Pp. 106): Promotion–Legal and Procedural Aspects (Launching a Business Enterprise) • Location-Selection of Region and Site • Forms of Ownership Organisation-I • Forms of Ownership Organisation-II (Company and Cooperative)• Choice of Suitable Form of Business Organisation.

Section III – Marketing of Products (Pp. 140): Nature and Functions of Marketing • Channels of Distribution (Home Trade) • Exports and Imports (Foreign Trade) • Advertising, Salesmanship and Sales Promotion • Business Risks • Elements of Insurance.

Section IV – Financing the Business (Pp. 88): Financial Planning (Capitalization and Capital Structure) • Sources of Corporate Finance • Special Financial Institutions • Stock Exchange and SEBI.

Section V –  Business Horizons (Pp. 52): Public Enterprises and Public Utilities • Small Business in India.

Section VI – Principles of Management (Pp. 230): Bibliography, Index. (pp. 18).

 

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