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Advertising & Personal Selling
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Book ID : SCS289
ISBN No. : 978-93-5161-091-5 (TC- 1133)
Book Name : Advertising & Personal Selling
Book sub-title : 9th Revised Edition 2017
Author/s name/s : Gupta C.B.
Publisher Name : Sultan Chand & Sons
Publishing Year : 2017
Book Price (Printed) : INR 295   
Book Price (Our Price) : INR 295   
Book Size : 18 x 24 cm.
Book Page : xvi + 344
Book Weight : 510 gms.


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Book Content

Section A : Advertising

  • Introduction to Advertising
  • Media Decisions
  • Message Development
  • Measuring Advertising Effectiveness
  • Advertising Agency
  • Ethical and Legal Aspects of Advertising

 

Section B : Personal Selling

  • Introduction to Personal Selling
  • Process of Effective Selling
  • Sales Planning and Control
  • Management of Sales Force

 

Appendix

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