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Managerial Economics - Analysis, Problems, Cases
Book ID SCS63
ISBN No. 978-93-5161-059-5 (TC-411)
Book Name Managerial Economics - Analysis, Problems, Cases
Book sub-title 21th Revised & Enlarged Edn. 2016, Reprint- 2017, 2019
Author/s name/s : Mehta P.L.
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Publisher Name Sultan Chand & Sons
Publishing Year 2016
Book Price (Printed) INR 495   
Book Price (Our Price) INR 495   
Book Size 16 x 24 cms.
Book Page xx + 840
Book Weight 1200 gms.

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Book Summary



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This very popular textbook is designed for MBA, M.A. (Business Economics), M.Com., M.A. (International Business), AIMA, M.F.C., PGDBA, B.B.A and B.B.M. courses of Indian Universities and Institutes.

Distinguishing Features

  • Very comprehensive text with lucid and easy language.
  • Emphasis given to the application of the analytical and empirical tools.
  • Greater emphasis on explanation of the more difficult concepts and methods.
  • Large number of Case Studies alongwith the solved examples in the text.
  • Summary, meaning of important concepts given at the end of each chapter as well as more than 800 questions, problems and review questions.
Book Content

PART I - The Introduction

  • Meaning and Scope
  • Fundamental Concepts, Models and Methods
  • Alternative Objectives of the Firm.

PART II - The Demand

  • Theory of Consumer Choice
  • Demand Analysis
  • Elasticity of Demand and Demand Estimation
  • Demand Forecasting—An Introduction
  • Methods of Demand Forecasting
  • Advertising and Demand

PART III - Production and Cost

  • Supply and Production Decision
  • Cost of Production (Appendix Cost Elasticity, Cost control and Reduction)
  • Inventory Cost Management.

PART IV - Pricing and Output Decisions

  • Theory of Pricing—Perfect Competition and Monopoly
  • The Limiting Cases
  • Theory of Pricing—Monopolistic Competition, Duopoly and Oligopoly
  • Pricing Practices and Strategies
  • Advanced Topics in Pricing Theory (peak-Load pricing, Pricing over Life cycle of Product, Public Utility Rate Regulation Muliproduct pricing, Transfer pricing) (Appendix
  • Optimum Product Line)
  • General considerations in Pricing and Price Forecasting.

PART V - The Profit

  • Factor Markets and Factor Prices. Profit—Theory and Measurement
  • Profit : Policy, Planning, Control and Forecasting Break-even Analysis and Ratio Analysis.

PART VI - Capital Budgeting

  • Long Term Investment Decisions : Capital Budgeting : Evaluating Capital Projects
  • Capital Budgeting : Cost of Capital
  • Risk in Project Analysis.

PART VII - Economic Activity and the Role of Government

  • National Income and Business Cycle
  • The Role of Government in Market Economy
  • Government and Business : An Analysis of Economic Policy — An Indian Case
  • Public Sector Decisions.

PART VIII - The External Sector

  • International Trade and International Finance
  • Economic Decisions in Multinational Setting.

PART IX - Quantitative Techniques of Economic Analysis

  • Linear Programming and Optimising Products
  • Input-Output Analysis
  • Game Theory and Strategic Decision Making


  • Integrating Case Studies
  • Review Questions
  • Answers to Questions
  • Present Value Tables
  • Mathematical Treatment of Managerial Economics.


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