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Managerial Economics
Book ID SCS65
ISBN No. 978-81-8054-914-4 (TC-454)
Book Name Managerial Economics
Book sub-title 22nd Revised Edition 2014 (Reprint 2016, 2017, 2019)
Author/s name/s : Maheshwari K.L. , Varshney R.L.
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Publisher Name Sultan Chand & Sons
Publishing Year 2014
Book Price (Printed) INR 550   
Book Price (Our Price) INR 550   
Book Size 16 x 24 cms.
Book Page xxiv + 980
Book Weight 1200 gms.

   Post Review
Book Summary


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It is meant for students of M.Com. and Business Management Courses and Business Managers.

A concerted effort has been made to impart empirical content or practice-orientation to the various concepts of Pure Economics. The book contains many decision-making situations in the form of Illustrations.

Book Content

I – Introduction (Pp. 28)

  • Nature and Scope of Managerial Economics
  • Economic Theory and Managerial Economics
  • Managerial Economist — Role and Responsibilities.

II – Demand Analysis and Forecasting (Pp. 66)

  • Demand Determinants
  • Demand Distinctions
  • Demand Forecasting—General Considerations
  • Methods of Demand Forecasting.

III – Cost Analysis (Pp. 56)

  • Cost Concepts Classifications and Determinants
  • Cost-Output Relationship
  • Economies and Diseconomies of Scale
  • Cost Control and Cost Reduction.

IV – Production and Supply Analysis (Pp. 24)

  • Production Functions
  • Supply Analysis.

V – Price and Output Decisions under Different Market Structures (Pp. 56)

  • Perfect Competition
  • Monopoly and Monopsony
  • Price Discrimination
  • Monopolistic Competition
  • Oligopoly and Oligopsony.

VI – Pricing Policies and Practice (Pp. 69)

  • Price Policies
  • Pricing Methods
  • Specific Pricing Problems
  • Price Discounts and Differentials
  • Product Line Coverage and Pricing
  • Price Forecasting.

VII – Profit Management (Pp. 44)

  • Nature of Profit
  • Measuring Accounting Profit
  • Profit Policies
  • Profit Planning and Forecasting.

VIII – Capital Management (Pp. 48)

  • Capital Budgeting
  • Cost of Capital
  • Appraising
  • Project Profitability
  • Risk Probability & Investment Decisions.

 IX – Macro Economics and Business Decisions (Pp. 58)

  • Business Cycle and Business Policies
  • Demand Recession in India—Causes, Indicators and Prevention
  • Economic Forecasting for Business—Input-Output Analysis
  • National Income Accounting for Managers.

X – Linear Programming for Economic Analysis (Pp. 32)

  • Linear Programming - Graphical Methods
  • Linear Programming - Simplex Method
  • Cost Minimization Problems
  • Dual and Shadow Prices.

XI – Operations Research Techniques in Managerial Economics (Pp. 27)

  • Inventory Models
  • Theory of Games
  • Decision Theory.

 XII – Quantitative Economics for Management (Pp. 29)

  • Economics for Management
  • Mathematical Economics of the Firm.

XIII – Managerial Economics in the Context of Globalisation (Pp. 39)

  • Economic Basis of International Business
  • Overseas Demand Analysis
  • Export Pricing
  • Decision Making Framework for Export Business
  • Overseas Capital Budgeting.

XIV — Government & Business- Indian Perspective (Pp. 20)

  • Safeguarding Competition Anti-Trust Laws & Competition Act
  • Statutory Price Fixation in India
  • Disinvestment in India – Policy & Implementation.

XV – Case Methodology Cases with Workouts and Caselets with Answers (Pp. 24)

  • Case Study Methodology
  • Cases and Caselets.

XVI — Economic Environment of Business Decision-making (Pp. 48)

  • Macro Economic Aggregates & Concepts
  • Fiscal Policy
  • Monetary Policy
  • Price Indices India’s Trade Policy and Related Aspects
  • Foreign Exchange Management in India • Balance of Payments

XVII – Further Topics on Monopoly and Oligopoly (Pp. 26)

  • Multi-Plant Monopoly and social Cost of Monopoly
  • Regulation and control of Monopoly
  • Price Leadership – Low cost, Dominant & Barometric
  • Collusive Oligopoly-cartels
  • Oligopoly - Classical Models.

XVIII – Economic Theories of Consumer Behaviour (Pp. 40)

  • Utility Theory
  • Indifference Curve Analysis
  • Income and Substitution Effect.
  • Consumer Surplus


  • Marginal Analysis
  • Optimization
  • A note on micro-economics and macro-economics
  • Numericals


  • Questions
  • Problems  and Cases
  • Glossary of Terms
  • Tables
  • Index
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