About Authors

Dr. Ritika S. Israney is an Assistant Professor in the Department of Commerce and Management at Bharatiya Vidya Bhavan College, New Delhi (an Institute of National Eminence), affiliated to Guru Gobind Singh Indraprastha University (GGSIPU). With a Ph.D. in Management (Organisational Behavior/Psychology) from BIT Mesra, an MBA from GGSIPU and an Entrepreneurship Development certification from IIT-Delhi, she possesses a strong academic and corporate research background. She is UGC-NET qualified in Management and Labour Welfare/HRM/Industrial Relations subjects.   
Dr. Israney’s research outputs are globally recognised, as reflected through her publications in renowned journals such as Asia Pacific Journal of Marketing and Logistics (ABDC-A, SSCI Indexed) and Vikalpa-The Journal for Decision Makers (Scopus, UGC Care Listed). She presented her research work at conferences of repute, including IIT-Kharagpur, IIM-Ahmedabad and Pan IIM World Management Conferences. Her doctoral research has earned her four national awards and she was honoured with the “Best Educator Award 2024” for her exceptional contributions to academic excellence and student development. Areas of Expertise: Marketing Management and Research, Consumer Psychology, Service Marketing, Organisational Behaviour/Psychology, Human Resource Management, Gender Studies.