About Authors

Dr. Madhurima Lall is a distinguished Professor in the Deptt. of Applied Economics, University of Lucknow with a glorious 35 years of teaching experience and research. She is a D.Litt in Business Administration, D.Litt in Applied Economics, and Ph.D. in Business Administration, MA and MBA and entrant in Limca Book of Records for academics. Recipient of five national level Awards, Prof. Lall is author of dozens of most widely used Management and Economics textbook in graduate and post graduate levels worldwide and recipient of ISTD Book Award for continuous two terms. She has written more than 200 articles in leading journals with her various exclusive research papers published in Scopus and UGC approved journals. She is the five-time winner for the best article in the various international conferences. Prof. Lall has done four times Academic World Tour to various countries attending international conferences at USA, California, Los Angeles, Las Vegas, Rio, San Francisco, UK, Oxford, London, Canada, Toronto, Brampton and Hong Kong, Cologne etc. in 2007 and 2010. Recently again she visited various USA and European countries and Indonesia for academics. Prof. Lall has done three Major Research Projects as Principal Investigator for UGC, Delhi, FDP under DST-Nimat for EDI, Ahmedabad, CBP for Research Methodology for ICSSR, Delhi, three FDPs and several International conferences. So far, over 20 doctorates have been awarded under her supervision. Her previous books are Entrepreneurship and Personality Development, Training and Development both released by Dr. Abdul Kalam, Ex-President of India, Decision Making Skill released by Acharya Vishnu Kant Shastri, Ex-Governor of UP, Human Resource Management etc.
  Prof. Lall an extremely religious person is popular of her deliberations on Bhagwatgita and Ramayan and has been Commissioned Officer for over a decade with Best Cadet Award and Best Shooter Gold Medal Award, three times Best Student Award and four times Best Singer Award. She has to her credit to achieve 5 National Awards. She is exclusively known for her direction in Light and Sound Program at mega level.