Dr. S. Meenakumari is an Assistant Professor of Marketing at Department of Management Studies, College of Engineering Campus, Anna University, Chennai. She has a rich teaching experience of 20 years. She specilises in the field of Managerial Economics, Consumer Behaviour, Services Marketing Retail Marketing, Digital and Social Media Marketing, etc. She has published 42 papers in Professional Journals, Seminar/Conference Proceeding at National and International Level. Currently, she is Director Incharge of AUTVS Center for Quality Management, Anna University, CEG Campus and CEG Study Center (MBA Distance Education) Coordinator, Anna University.