Dr. Rabinarayan Patnaik is a real time Academician and Business Consultant having a rich experience of more than 23 years in teaching, training, consulting and research. Being a multi-faceted researcher, he believes in exploring all those trendy areas where he can contribute in building up significant body of knowledge, for instance, Sustainable Business Practices, Digital Disruption in Business Transformation, Emerging Trade Channels to name a few. Currently, he is working as an Associate Professor in Marketing at Siksha 'O' Anusanc/han (SOA) Deemed to be University, Bhubaneswar, Odisha, India.