This book has been specially designed and written in alignment with the New Education Policy (NEP) 2020 syllabus for B.Com., M.Com., and MBA programs across various universities in India. As a rapidly growing and popular subject, this book aims to provide students with a comprehensive understanding of the field, tailored to meet the latest academic requirements.
Salient Features
Comprehensive Coverage of the Prescribed Syllabus: The book thoroughly addresses all topics included in the NEP 2020 syllabus, ensuring that students are well-prepared for their courses.
Real-World Examples: The book includes numerous examples drawn from different sectors of the corporate world, helping students relate theoretical concepts to practical applications.
Chapter Summaries: Each chapter concludes with a concise summary, making it easier for students to review and consolidate their learning.
Practical Assignments: Students are assigned practical projects that allow them to apply the knowledge gained from the book, thereby enhancing their hands-on skills.
End-of-Chapter Questions: To reinforce learning, each chapter includes a set of questions designed to test the students' understanding of the material.
Illustrative Case Studies: The book features illustrative case studies at the end, providing deeper insights and helping students grasp complex concepts more effectively.
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Introduction to Digital Marketing
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Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
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Social Media Marketing (SMM)
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Internet Marketing
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Video Marketing
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Recent Trends in Digital Marketing
Bibliography
ISBN13:
978-81-982259-0-0
Weight:
0.00
Edition:
1st Edition
Language:
English
Title Code:
1317