About the Book
It presents a comprehensive treatment of the processes bearing on the definition of business mission and objectives, strategic planning, formulation of strategic alternatives, choice of strategy, and implementation of strategy. The analysis throughout the book has been presented in terms of the multiple decision variables concerning strategic management. The Indian context has been kept in view throughout the work and the basic ideas are supported by empirical findings and research studies relevant to the Indian scene. Addressed primarily to the post-graduate students of Indian Universities and Institutes of Management, the text has been put across in such a manner that Indian executives will also find it stimulating.
Salient Features
- Limitations of Strategic Management
- Total View of Strategic Intent
- Market Opportunity Index
- Sustainable Competitive Advantage
- Enterprise Resource Planning (ERP)
- Value Chain: Value Addition through Vertical Integration
- An Extension of the Two-dimensional Portfolio Analysis (SPACE)
- Corporate Parenting (Relationship between Corporate HQ and SBUs)
- Activation of Strategy: Prelude to Strategy Implementation
- Strategic Budgeting Structure based on Supply Chain Management
- Strategy of Technology Management
- Policy on R&D in the Context of Production and Purchasing
- Branding
- Marketing Mix Policy
- Foreign Currency Financing of Capital
- Buyback of Shares
- SEBI (Issue of Capital and Disclosure Requirements) Guidelines, 2013
- Motivation and Incentives in the Context of Human Resource Management
- Influence of other Agencies in Union - Management Relations
- New cases.
- Process of Strategic Management: An Overview
- Strategic Vision, Corporate Mission, Objectives and Goals
- Social Aspects of Strategic Management
- Environmental Analysis: Dynamic Setting Business
- Analysis of Internal Resources: Strengths and Weaknesses
- Strategic Options: Formulation of Strategy
- External Growth Strategy: Merger, Acquisition, Joint Venture
- Choice of Strategy
- Implementation of Strategy: Some Major Aspects
- Production and Purchasing Policies
- Marketing Policy
- Financial Policy
- Human Resource Management: Fusion of Personnel and Industrial Relations Policies
- Review and Evaluation of Strategy
- Customer Relationship Management
- The Balanced Scorecard: A Strategic Management System
- Blue Ocean Strategy
- Franchising: A Tool of Achieving Corporate Growth
- Strategic Management Process: The Case Method
- Test Questions and Cases
University Examination Questions Papers
Index
ISBN13:
978-93-5161-009-0
Weight:
1000.00
Edition:
14th Revised Edition
Language:
English
Title Code:
853