The book Principles of Marketing has been meticulously crafted to provide students with a comprehensive understanding of fundamental marketing concepts, principles, tools, and techniques. With the aim of equipping learners with the knowledge needed to navigate the evolving landscape of marketing, this book delves into foundational ideas, contemporary developments, and practical applications of marketing strategies.
The book is systematically organized into five units:
• Unit 1: Introduction to Marketing – covering the basics of marketing and its evolving philosophies.
• Unit 2: Market Segmentation – focusing on understanding market divisions and targeting strategies.
• Unit 3: Product & Price – exploring product development processes and pricing mechanisms.
• Unit 4: Promotions and Distributions – delving into the promotional tools and distribution channels essential for market success.
• Unit 5: Competitive Analysis and Strategies – analyzing market competition and strategic responses.
Unit-I: Introduction to Marketing
Unit-II: Market Segmentation
Unit-III: Product & Price
Unit-IV: Promotions and Distributions
Unit-V: Competitive Analysis and Strategies
ISBN13:
978-81-982259-8-6
Weight:
0.00
Edition:
1st Edition
Language:
English
Title Code:
1331