This book has been especially designed and written for B.Com. (Hons) and B.Com Courses of Delhi University. Some of the distinctive features of the book are as follows:
- Learning objectives to indicate at a glance the topics covered in each chapter.
- Tables and diagrams to illustrate the text.
- Examples from India's corporate sector.
- Summary at the end of each chapter for quick revision before the examination.
- Simple language and lucid style.
UNIT I: INTRODUCTION
- Marketing Communications
- Introduction to Advertising
- Advertising Objectives
- Setting the Advertising Budget
UNIT II: MEDIA DECISIONS
- Types of Advertising Media
- Media Planning and Scheduling
- Media Planning and Scheduling
UNIT III: MESSAGE DEVELOPMENT
- Advertising Copy
- Advertising Appeals
UNIT IV: MEASURING ADVERTISING EFFECTIVENESS
- Measuring Advertising Effectiveness
UNIT V: ORGANIZATIONAL ARRANGEMENTS
- Advertising Agency
- Social, Ethical and Legal Aspects of Advertising in India
- Recent Development and Issues in Advertising
Question Paper of B. Com. Examination, 2017
ISBN13:
978-93-5161-130-1
Weight:
0.00
Edition:
1st Edition
Language:
English
Title Code: