Specially designed and written for Paper BCH 4.5 (a), Semester IV of B Com (Hons), CBCS and Paper BC 5.3 (a) Semester V of B Com, CBCS of Delhi University.
Salient Features
- Comprehensive coverage
- Systematic arrangement of various topics
- Examples from Indian industry
- To the point presentation
- Lucid and simple language
Pedagogical Features
- Chapter outline in the beginning of every chapter to give a bird's eye-view of the contents
- Tables and diagrams to illustrate the text
- Very short answer, short answer and long answer type questions
- Case studies of Indian entrepreneurs
UNIT I : INTRODUCTION
- Nature and Role of Entrepreneurship
- Routes of Entrepreneurship
- Creativity and Innovation
- Dimensions of Entrepreneurship
UNIT II: TYPES OF BUSINESS ENTITIES
- Micro, Small and Medium Enterprises
- Business Groups, Business Houses and Family Business
- Contemporary Role Models in Indian Business
UNIT III: ENTREPRENEURIAL SUSTAINABILITY
- Institutions Assisting Entrepreneurs
- Entrepreneurial Development in India
- Business Incubators, Angel Investors, Venture Capital and Private Equity Funds
UNIT IV: BUSINESS PLAN PREPARATION
- Sources and Techniques of Business Ideas
- Feasibility Analysis
- Business Plan
UNIT V : MARSHALLING RESOURCES
- Financing the New Venture
- Production and Operations Management
- Marketing Issues in a New Venture
- Building the New Venture Team
- Forms of Ownership for New Venture
- Growth and Transition of a Venture
- Accounting and Financial Statements of a New Venture
UNIT VI: APPENDICES
- Case Studies of Successful and Unsuccessful Entrepreneurs
- Model Feasibility Reports
- Bibliography
- Question Paper of B.Com (Hons.) May 2017
ISBN13:
978-81-951043-3-8
Weight:
650.00
Edition:
3rd Revised Edition
Language:
English
Title Code:
1234